I am an experienced digital marketing leader with over 15 years of professional experience in online and performance marketing. Currently, as the Head of Digital Business, I oversee the digital ecosystem and frontend sales platforms at Hannoversche Lebensversicherung AG, focusing on conversion rate optimization, tracking, and digital analytics.
Previously, I led the eCommerce and online marketing departments at GARANT group, implementing comprehensive online marketing strategies. At Rossmann Online GmbH, I held various leadership roles, culminating as the Director of Online Marketing, Procurement, and Customer Relationship Management. In this role, I was responsible for overseeing online and performance marketing, procurement, and customer relationship management, including community management for the eCommerce platform.
My expertise lies in online and performance marketing, with a strong focus on search engine marketing, digital transformation, and process automation. I have extensive experience in overseeing and developing digital ecosystems, optimizing for enhanced conversion rates through rigorous A/B testing.
I am adept at strategically planning and executing comprehensive performance marketing campaigns, including SEO, SEA, Display (RTA/RTB), Retargeting, Online Video, and Social Ads. Additionally, I have a robust background in expanding digital analytics capabilities, crafting compelling content strategies, and driving impactful social media marketing initiatives. My proficiency in agile project management methodologies like Scrum enables me to effectively lead and deliver projects with precision and agility.
